PepsiCo VS Coca-Cola case study

PepsiCo VS Coca-Cola As the beverage industry undergoes a transformation with carbonated soft drinks losing their position and consumers preferring “healthier” beverages, cola giants have focused their attention on other avenues to spur their sales. One such route is the sparkling water category which has witnessed spectacular growth rates. PepsiCo launched its own sparkling water brand called Bubly. Given the enormous interest in this space, PepsiCo’s $3.2 billion acquisition of SodaStream, [...]

By | 2018-09-07T11:01:33-04:00 August 22nd, 2018|case studies, Uncategorized, Use case|Comments Off on PepsiCo VS Coca-Cola case study

Tesla case study

Why we don't use personal account tracing on social media Using event extraction from a personal account on Twitter can be a risky method for news sentiment assessment. This week, we got a very good example of why we don't cover personal twitter account on our platform. On Aug 07, Tesla CEO Alon Musk tweets he is 'considering' taking the company private, investor react immediately and increase and entering the [...]

By | 2018-09-07T11:02:00-04:00 August 7th, 2018|case studies, Uncategorized, Use case|Comments Off on Tesla case study

ESG events case study

ESG events case study The importance of environmental, social and governance (ESG) factors, in investment decision making, as Boston Consulting Group point out in their article; Investors Care More About Sustainability Than Many Executives Believe, that 75% of senior executives in investment firms see ESG factors as materially important to their investment decision. The disconnect is evident that only 60% of companies have a sustainability strategy, and just 25% have [...]

By | 2018-09-07T11:03:27-04:00 August 5th, 2018|case studies, Uncategorized, Use case|Comments Off on ESG events case study

Twitter case study

Twitter case study Twitter shares finished Friday 20% down at market close after reporting a decline in monthly active users during the second quarter. The trouble here isn't revenue (it beat estimates) or earnings (it hit its number). Instead, it's about a decline in "monthly active users," a figure that was depressed for reasons like new privacy rules in Europe, a purging of fake/abusive accounts, and not moving to [...]

By | 2018-09-07T11:03:56-04:00 July 29th, 2018|case studies, Uncategorized, Use case|Comments Off on Twitter case study

Facebook case study

Facebook case study Facebook was the most-loved holding of hedge funds before the stock's epic plunge on Thursday, resulting in a massive multibillion-dollar loss for the so-called smart money on Wall Street. According to CNBC, 848 hedge funds tracked by Goldman Sachs, 97 had Facebook as a top 10 holding, according to the firm's May "Hedge Fund Trend Monitor" report. The note, tracking $1.6 trillion in hedge fund long [...]

By | 2018-09-07T11:04:24-04:00 July 27th, 2018|case studies, Uncategorized, Use case|Comments Off on Facebook case study